AUDIBLE ORIGINALS

Audible has launched an ambitious slate of original titles. I work on the team responsible for bringing a visual identity to these audio stories, and rolling it out across Key Art, AV, Social, Digital and OOH. Each 360 campaign is bespoke to capture every title’s unique voice and tone.

CASE STUDY: FAR CRY

As a Designer on the Digital Team, my role involves translating the Key Art into a myriad of digital units. Each unit is designed specifially for its intended use case, taking into account the cropping, UI and subtle nuaces of the host platform. Below is a sample of digital units created for one of the many titles, Far Cry.

KEY ART

Far_Cry_Keyart_Horz_Guides_3

KEY ART

Far_Cry_Keyart_Horz_Guides_4

PRODUCT PAGE

FarCry_ProductPage_1b

PRODUCT PAGE

FarCry_ProductPage_2

IN APP HERO

FarCry_InAppHero_1

DIGITAL DISPLAY UNITS

FarCry_SmallUnits_1b

DIGITAL DISPLAY UNITS

FarCry_SmallUnits_2

PAID SOCIAL

AUD_FarCry_social_1c

OUT OF HOME DISPLAY

CREDITS

Designer: Eric Johnson | Senior Designer: Steve Spavento | Art Director: Bea Bueno | Creative Director: Matt Ellis | Agency: Known

Other Projects

Audible OriginalsProject type

PoplarProject type

CNN+Project type

DaredevilProject type

Stranger ThingsProject type

DiGiornoProject type

© COPYRIGHT 2023 ERIC A. JOHNSON
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