Audible has launched an ambitious slate of original titles. I worked on the team responsible for bringing a visual identity to these audio stories, and rolling it out across Key Art, AV, Social, Digital and OOH. Each 360 campaign is bespoke to capture every title’s unique voice and tone.
Audible has launched an ambitious slate of original titles. I work on the team responsible for bringing a visual identity to these audio stories, and rolling it out across Key Art, AV, Social, Digital and OOH. Each 360 campaign is bespoke to capture every title’s unique voice and tone.
As a Designer on the Digital Team, my role involved translating the Key Art into a myriad of digital units. Each unit was designed specifially for its intended use case, taking into account the cropping, UI and subtle nuaces of the host platform. Below is a sample of digital units created for one of the many titles, Hot White Heist 2.
As a Designer on the Digital Team, my role involves translating the Key Art into a myriad of digital units. Each unit is designed specifially for its intended use case, taking into account the cropping, UI and subtle nuaces of the host platform. Below is a sample of digital units created for one of the many titles, Hot White Heist 2.
KEY ART
KEY ART
PRODUCT PAGE
IN APP HERO
APP STORE
SOCIAL
COVERAGE
The artwork made an appearance during Bown Yang's interview on Late Night With Seth Meyers
Designer: Eric Johnson | Senior Designer: Steve Spavento | Art Director: Benjoseph Manibog | Agency: Known
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