AUDIBLE ORIGINALS
Audible has launched an ambitious slate of original titles. I work on the team responsible for bringing a visual identity to these audio stories, and rolling it out across Key Art, AV, Social, Digital and OOH. Each 360 campaign is bespoke to capture every title’s unique voice and tone.
CASE STUDY: FAR CRY
As a Designer on the Digital Team, my role involves translating the Key Art into a myriad of digital units. Each unit is designed specifially for its intended use case, taking into account the cropping, UI and subtle nuaces of the host platform. Below is a sample of digital units created for one of the many titles, Far Cry.
KEY ART
KEY ART
PRODUCT PAGE
PRODUCT PAGE
IN APP HERO
DIGITAL DISPLAY UNITS
DIGITAL DISPLAY UNITS
PAID SOCIAL
OUT OF HOME DISPLAY
CREDITS
Designer: Eric Johnson | Senior Designer: Steve Spavento | Art Director: Bea Bueno | Creative Director: Matt Ellis | Agency: Known
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